The product brochure is an important tool that businesses can use to present their products to customers, as well as one of important ways to showcase a product's image and features. A great product guide can enable customers to better understand a company's products and increase customer confidence in product and desire to make a purchase. In this article, we will discuss purpose, content, design, printing, and distribution of product guides to help companies create great product guides.

Purpose of creating product guides

1. Advertise products

A product brochure is an important tool for promoting products to customers. It can introduce product features, functions, performance and other information through manual, so that customers can better understand product and increase their awareness of product and its features. desire to buy.

2. Create a brand image

Excellent product brochures can not only present products, but also display corporate image through design, typing and other means, strengthen brand image and enhance company's popularity and reputation.

3. Improve customer satisfaction

With help of product guide, customers can better understand company's products, increase level of trust and satisfaction with products, and increase purchasing behavior of customers in order to achieve company's sales goals.

Create product brochure content

1. Product Introduction

The product introduction should include basic information about product, such as product name, model, specification, function, material, etc., so that buyers can quickly understand basic situation of product.

2. Product Features

Product characteristics are its advantages. It is necessary to emphasize characteristics and benefits of product so that buyers can better understand features of product, as well as increase consumer confidence in product and desire to buy it.

3. Product application

A product use case is a use case for a product. It should introduce scope, usage method, precautions, etc., so that customers can better use product and improve customer satisfaction.

4. After-sales service

After-sales service is a company commitment to customers. It should represent company's after-sales service policy, contact information, etc., so that customers can purchase products with confidence and increase customer trust and loyalty.

Design a product brochure

1. General style

The overall style should be consistent with company's brand image and product features, and should use a consistent color, font, layout, and other design elements to emphasize product's features and corporate image.

2. Layout

The design of layout should be concise and clear, avoiding too complicated, so that customers can quickly understand product and avoid customer fatigue.

3. Illustration Design

Illustration design is an important element of product manuals, and appropriate illustration forms should be selected according to product characteristics such as appearance, structure, function, etc., so that buyers can better understand product.

4. Text Design

The layout of text should be simple and clear, easy to understand, avoid using too complex vocabulary and sentences so that clients can easily read and understand.

Print product brochures

1. Paper selection

Paper should be selected according to layout and design requirements of product guide, such as art paper, matte powder paper, coated paper, etc., to improve texture and aesthetics of product guide.

2. Printing process

During printing process, you should select appropriate printing process according to design requirements of product manual, such as offset printing, letterpress printing, gravure printing, etc., in order to improve printing quality and aesthetics of product manual.

3. Binding method

The binding method should be selected according to number of pages and layout requirements of product manual, such as glue binding, thread binding, iron ring binding, etc., to improve structural strength and aesthetics of product manual.

Produce product brochure distribution

1. Exhibition advertisement

The exhibition is an important platform for demonstrating products to customers in enterprises. Product manuals can be distributed to customers at exhibition so that customers can better understand and recognize products.

2. Direct Mail Clients

Direct mail to customers is about sending product brochures according to customer needs, so that customers can better understand company's products and services, and increase their desire to buy and loyalty.

3. Website loading

Corporate website is one of important ways for customers to get corporate information. Product manuals can be downloaded from website to make it easier for customers to understand products and services of enterprise.

Tools to create product brochures online:

Tool, you can create a simple and beautiful product manual page online in 10 minutes.

Product Guide

As a document authoring tool, it's simpler than VuePress and GitBook, andsuitable for a wider range of people. You don't need to master any code base and you don't need to know any website building knowledge, so you can put together a product manual faster and easier.

Create a site: enter name of site, select a template and colors. Site settings: Enter site background to set site logo, banner, template, color, secondary domain name... Site Preview: After adding content and classifying columns, an updated and beautiful product guide will appear.

After adding content and categorizing columns, a refreshing and beautiful user manual for product comes out. In addition to being able to quickly create a refreshing product manual, it also has following practical features:

Content sorting, split into multiple columns:

Column classification is very important for a document tool. If there is too much content, it will become very messy if there is no effective separation interface; product manual content There is only one.

Independent domain name: use prepared product guide to support independent domain name feature to instantly increase page authority! Team Collaboration: Supports team collaboration so that your team members can write and edit content online, which is great for collaborating inside office! SEO Indexing Support: Pages built using all search engine support indexes increase web popularity and optimize user experience! Note. This feature is limited to sites linked to independent domain names! Website visit statistics: use prepared product instruction manual to support access to third-party website traffic analysis tools. Businesses can use website traffic analysis tool to understand visit status of entire page, visitor portraits by keywords, etc. to achieve scientific adjustment of page content!

The purpose of creating a product guide is to provide users with a better way to get started with product, as well as ability to find relevant functional points, learn how to work, improve experience of users using platform, serve users, and reduce operations accordingly. It saves staff time to answer unnecessary questions and improves work efficiency, so enterprises still need to do it, and method of making it is also very simple, so hurry up and do it.

This article discusses purpose, content, design, printing, and distribution of product manuals. It can be seen that creating great product guides can not only increase customer satisfaction and purchase desire, but also show company's image and characteristics. , improve visibility and reputation of enterprise. As enterprises pay more and more attention to product manuals, it is believed that more and more enterprises can produce better product manuals to promote development and growth of enterprises.