How to excel in customer experience management
Customer Experience Management (CEM) is a customer-centric business management idea and method that aims to improve customer satisfaction, loyalty, and brand value by optimizing interaction between customers and businesses. Simply put, customer experience management is about constantly improving customer touchpoints and service processes in order to improve customer feelings and evaluations of corporate products and services, thereby increasing corporate competitiveness and market share.Customer experience management mainly includes following aspects:
The first step in automating customer service is building a knowledge base. Gather knowledge information to store, update and share knowledge. Internally, it can be used to share reports, conduct employee training, maintain company policy documents, etc. Externally, knowledge base is a customer service tool. The key to customer service is communication. The customer service is used to create a bridge between users and companies. The application of knowledge base in customer service mainly includes following three aspects:
By building a customer service knowledge base, you can quickly create a customer self-service portal. According to survey statistics, 77% of respondents are currently solving their problems through self-service. Discuss with team members most frequently asked questions and problem resolution information, and finally write it down as images, video or text, put it in knowledge base, and directly guide customers when they encounter same problem. next time Just visit knowledge base. You can also provide customers with a convenient user experience by linking customer service knowledge base website to official website and sharing product FAQs, operation videos, product insights, etc. in knowledge base.
Experience address: https://www.baklib.com/?utm_content=7&utm_source=zhihuCreating a customer service system
Currently, there are two ways to create intelligent online customer service systems in market: your own customer service systems and intelligent customer service systems using third-party service providers. The first way to build a customer service system requires a relatively large investment in itself, so it is suitable for those who pay more attention to functions and performance of system. Moreover, enterprises with a relatively large scale of business require large amounts of money and labor for enterprises to purchase and deploy various software and hardware equipment, and subsequent maintenance also requires special personnel to complete, so current cost of self-construction is relatively high. .
The latter uses a third-party software service provider's customer service system, which is relatively simple. Businesses can directly buy from a service provider, paste in a code snippet provided by service provider, and then connect to customer support. systems into your own business system or website. This construction method is simple and cost is relatively small, which is suitable for all businesses that need a customer service system.Add a chatbot
Chatbots have great advantages in customer service. They can answer up to 80% of common user questions, direct customers to relevant knowledge base articles, and finally solve user problems by reading them. As for answers, they can be online. 24 hours a day, response in seconds; user questions can be collected, and companies can optimize products using chatbot data. When a user's problem cannot be solved, human customer service is introduced to improve work efficiency. March 28, 2023