November 04, 2023

What is a digital experience platform?

Experience Cloud Platform is a virtualized service platform over Internet that aims to provide users with convenient, efficient, secure and reliable cloud computing services. Using cloud platform, users can quickly create and deploy applications, store and manage data, create and manage virtual machines, and perform network management operations without purchasing and maintaining hardware devices. The Cloud Interoperability Platform also provides flexible, scalable and customizable services that can be configured and managed according to user needs to meet different business needs of users.

To create a digital collaboration platform, you need to follow these steps:
  1. Define goals and needs. First, goals and needs of digital engagement platform need to be clarified, including which users to serve, what services to provide, and how to measure success of platform.
  2. Platform architecture definition. When defining platform architecture, you need to consider technical architecture, data architecture, security, etc. to ensure that platform can support needs of users and business.
  3. Define technical framework and tools. Choose right technical framework and tools according to your needs and architecture, such as website building tools, mobile app development tools, online marketing tools, customer relationship management software, etc.
  4. Design platform user interface and user interaction. When designing user interface of platform, needs, habits, and behaviors of users must be taken into account to ensure a smooth, intuitive, and easy-to-use user experience.
  5. Development and testing of platform. Develop, test and optimize your digital platform based on requirements and design.
  6. Online platform and O&M: Conduct online pre-testing and preparation before launching platform to ensure its reliability and security. After going online, operation and maintenance management is required, including monitoring operating status of platform, maintaining and updating content and functions of platform, etc. In short, creation of a digital experience platform requires consideration and work in many aspects, including technology, design, interaction with user and operation, as well as teamwork and continuous optimization and improvement to achieve a good digital experience and services.
The functions of an enterprise building a digital experience platform include:
  • Content management is required to create websites, mobile apps, and forms.
  • Digital asset management
  • Campaign management
  • Marketing automation
  • Managing marketing workflows
  • Marketing analysis
  • Defining marketing goals
  • Manage data to create an audience and export customer segments.
  • Create a customer data platform.
  • How to get most out of your digital engagement platform Seriously prioritize customer experience

    If your transformation efforts lack vision and influence to capture enterprise-wide business priorities, bring functional teams and strategic partners together, plan a corporatetransform your customer experiences, transform them on digital platforms, enhance traditional systems, technologies and processes – create a business case based on an enterprise-wide approach to digital transformation of customer experience.

    Increased personalization

    Given interactive experience adopted by customers, different customer experiences are tailored for them through data analysis. Go beyond marketing function and build an enterprise-wide data platform. Using a powerful platform solution, organizations can integrate multiple accounting and collaboration systems.

    Modernization of processes and methods for developing user experience.

    Reinvent ways to create and manage experiences, improve quality and speed of delivery, freeing up designers to spend more time on more valuable activities. The Digital Experience Platform is primarily about how to integrate, enhance and enable combination of these capabilities to create unique, world-class experiences for customers. However, in a real implementation, enterprises will always face many obstacles.