Regarding most frequently asked questions, one of most frequently asked questions is what should I include on FAQ page?

Clearly, answers are also least valuable, as a well-written, well-formatted FAQ page is optimized to be more useful to a small or new business than basic information. Your FAQ page can and should answer your customers' frequently asked questions, but there are also ways to improve your business's visibility in search results, increase your experience and credibility with current and potential customers, and help you connect with potential customers.

What questions should I answer on a business FAQ page?

First, answer recurring customer questions about your business. Buyers want to know how long it will take you to paint a custom mural? What does your basic package include? How many bees did you send? Place these questions and answers at top of page because they make your business stand out, demonstrate its unique value, and make visitors want to stay and learn more. Then go ahead and answer questions that you may have already answered elsewhere on your site because your visitors may not have noticed them. For example, your location, contact information, shipping and return policies should be on every page of your website, but don't force visitors to your FAQ page to look for this information on your website. They are on FAQ page because they want to know more about your business. Keep this information handy.

Finally, you can go beyond basics and explore types of search queries that bring customers to your site. For example, if your analytics show that your custom cake business is getting a lot of traffic from finding gluten-free birthday cakes, it's a good idea to add a Q&A about it.

How can a good FAQ page help my SEO?

Creating questions and answers using most common traffic search terms can also help your site rank higher in those search terms as your content is now more relevant. If your questions and answers are closely related to a particular search result, your FAQ may be ranked zero in Google search results. For example, I search on my computer, on my phone, and then by voice: What vaccinations does my dog ​​need? The answers in summary table are not from pet health journals or veterinary medical associations, but from catteries that provide clear and concise answers. This answer is easy to read on both desktop and mobile screens.

When searching by voice, Google will read last sentence aloud withwater text and mention name of company. Google doesn't explain exactly how it selects snippets, but following your FAQ page and site formatting best practices will increase your chances of improving your FAQ rankings. If you'd like to learn more about skills, check out our blog post including five ranking strategies for picking snippets.

How to write a good FAQ page?

Before you create an effective FAQ page, answer these questions first.

What keywords are customers looking for? Use analytics dashboard to see how people are finding your site in search. If you have a new business, you can research keywords using Baidu index or other search engines.

What's on a competitor's FAQ page? See what questions and answers they include and what keywords they focus on, but be aware that they may not have optimized their FAQ pages. Use keyword analysis tool (see above) to determine if they are suitable. If necessary, you can include similar content (but not too similar). If it doesn't fit, remove keyword.

Does your question fit with how customers write or ask questions? Try typing your questions into browser search bar to see how people type them. Then ask your mobile device or digital assistant to hear what problems might arise. Then, write down your frequently asked questions and answers in simple, clear sentences that look best on a mobile or desktop screen.

Is your FAQ page formatted correctly? If you have multiple types of questions about shipping, service, product, and more, group FAQs into categories. Use carefully chosen keywords in meta tags of page. Include relevant links to products or services mentioned in FAQ. Add contact information so that those who can't find answer they're looking for can ask you a question directly, then close FAQ with a call to action, such as start shopping now, book now, or contact us.

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Benefits of creating reference documents:

Reduce labor, use and create a help center that is easy to manage and access over web without buying hardware and software or hiring IT staff. .Created an online help center to reduce after-sales pressure and reduce amount of online customer support.

Improve user satisfaction and customer service with a language library. When support staff is at front desk, they can directly use answers from knowledge base to answer visitors' questions and improve efficiency. All-weather intelligent Q&A assistant can provide 24/7 undifferentiated service.

Improve organizational efficiency, store knowledge efficiently, and help accelerate dissemination of information and knowledge within enterprise, and enable knowledge sharing within organization. Improve efficiency of internal work and at same time provide support for subsequent iterative product updates.

Increasing ranking in SERP is useful for product promotion. When someone searches for content related to your product, they can find out about it through your help center, which helps promote your brand.